SM #JustDeliveredJeans

I had the opportunity to do both video campaigns for SM’s JustDeliveredJeans for both SM Mens and SM Youth. Both had different flavors, one a little more playful, one a little more mature. From the glitchy gritty site to the polished man’s shoot, I got to direct some of today’s freshest talents.

[vimeo https://vimeo.com/99641929]

SM Men’s #JustDeliveredJeans #ThisIsSMMen

Shot by Yumi Catabijan and DJ Fabian

Edited by DJ Fabian

Music by Mayer Hawthorne

Creative Direction by Alan Koa

[vimeo https://vimeo.com/99236732]

SM Youth #JustDeliveredJeans #WeAreSMYouth

Shot and Edited by DJ Fabian

Music by Example

Creative Direction by Alan Koa

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